About Us

About Coach House Pianos

History of Coach House

It all started over a quarter of a century ago, from a 250-year-old landmark Coach House…

Coach House Pianos became established as the trusted, family operated piano specialists. Our quaint old building served its purpose for numerous years with its maximum capacity of 23 pianos! However, increasing demand for our pianos resulted in the inevitable move to larger premises!

Purpose built premises became essential in order to display complete ranges of upright and grand pianos.

Our elegant Regency style showrooms complete with Minstrels Gallery was designed to offer you an unparalleled experience when choosing your piano.

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Welcome From Our Founder

Over the past 30 years at Coach House, I have worked with an enthusiastic team of staff members who passionately uphold our company ethos of outstanding customer care and unrivalled piano knowledge.

Being associated with such a dynamic organisation and superior piano brands is truly inspirational, and I am delighted to offer you this opportunity to enjoy the Coach House experience for yourself.

Our facilities now have capacity to display several hundred pianos of most makes, models and styles – we are confident you will find your dream piano amongst our vast and varied selection of instruments.

  • 1985

    Nick Rusling relocates from longstanding family piano business in Bristol (Bristol Piano Company) to establish his own business in Swansea... COACH HOUSE is born!

  • Coach House (thus named because business started from the coach house at the rear of the old family home) becomes established in piano sales, restoration and polishing.

  • 1987

    A very apt Georgian coach house two storey detached premises purchased. for piano sales on the ground floor and polishing and restoration on the first floor.

  • Coach House joined by long qualified piano tuner, Mr Jack Stevens (long-term manager of famous music retailers Duck, Son & Pinker of Pulteney Bridge, Bath), and Mr Colin J Humble who was trained in piano tuning by Mr Stevens...still working with us after nearly 30 years!

  • 1988

    The Coach House oval is born! A classical elliptical shape is developed that is to last more than 25 years!

  • 1992

    A minor inversion of logo gives the Coach House brand a slight refreshed and modern look!

  • 1993

    Simon Rusling, (youngest brother of Nick) joined the business and trained in both piano polishing and as a piano technician.

  • 1994

    Freehold land purchased - on A483 main arterial road from M4 - complete with chapel for conversion or demolition and rebuild

  • 1995

    Sold Georgian coach house and relocated to rented premises in view of developing the acquired main road location site. Decision made to demolish chapel and purpose build distinctive new Regency style piano showrooms and gallery.

  • 1996

    Planning permission granted and Coach House new project build begins!

  • 1997

    Grand opening of the new showroom and gallery. Steinway & Sons choose Coach House as their appointed dealership and received visit from Steinway director Mr Bob Dove and UK manager Mr Geoff Oakley!

  • 1998

    Coach House introduce gold and green to their iconic branding.

  • 2000

    Steingraeber exclusive piano dealership established at Coach House. Pictured: Managing Director and family member Udo Steingraeber visits Coach House for the opening launch.

  • 2001

    Jerry Rusling (middle brother between Nick and Simon!) joins Coach House as sales executive.

  • 2004

    Detached premises adjacent to Coach House purchased for extra storage and workshop space.

  • 2008

    Caribbean affiliation partnership established with Pianoman Music Centre in Barbados.

  • 2009

    A new 3D verison of the famous logo is developed!

  • 2010

    New Europa House multi-offices and warehousing opened near main showrooms to provide for further business growth.

  • 2014

    Coach House adopts an innovative new CH icon that also forms the grand piano outline as part of an iconic re-brand. A testimony to the synergy of its traditional values and dynamic approach to the music industry.

  • 2015

    New Spectrum House premises opened adjacent to Europa House for expansion programme supplying all musical instruments to schools and music institutions. Newly fitted out to accommodate our Premium Yamaha instrument demonstration centre, luxury Bosendorfer piano showroom and also newly constructed larger piano restoration workshops to further increase output.