History & Heritage


History of Coach House

It all started over a quarter of a century ago, from a 250 year old landmark Coach House...

COACH HOUSE PIANOS became established as the trusted, family operated piano specialists. Our quaint old building served its purpose for numerous years with its maximum capacity of 23 pianos! However, increasing demand for our pianos resulted in the inevitable move to larger premises!

Purpose built premises became essential in order to display complete ranges of upright and grand pianos.

Our elegant Regency style showrooms complete with Minstrels Gallery were designed to offer you an unparalleled experience when choosing your piano.

Our facilities now have capacity to display several hundred pianos of most makes, models and styles – we are confident you will find your dream piano amongst our vast and varied selection of instruments.

Our Heritage


timeline-1logo-1Nick Rusling relocates from longstanding family piano business in Bristol (Bristol Piano Company) to establish his own business in Swansea.... COACH HOUSE is born!

timeline-1Coach House (thus named because business started from the coach house at rear of the old family home) becomes established in piano sales, restoration and polishing.

Old-CHP-timeline A very apt Georgian coach house two storey detached premises purchased. for piano sales on ground floor and polishing and restoration on first floor.

timeline-3Coach House joined by long qualified piano tuner, Mr Jack Stevens (long term manager of famous music retailers Duck, Son & Pinker of Pulteney Bridge, Bath), and Mr Colin J Humble who was trained in piano tuning by Mr Stevens...still working with us after nearly 30 years!

logo-2The Coach House oval is born!  A classical elliptical shape is developed that is to last more than 25 years!


logo-3A minor inversion of logo gives the Coach House brand a slight refreshed and modern look!

timeline-5Simon Rusling, (youngest brother of Nick) joined the business and trained in both piano polishing and as a piano technician.


timeline-5Freehold land purchased - on A483 main arterial road from M4 - complete with chapel for conversion or demolition and rebuild

timeline-7Sold Georgian coach house and relocated to rented premises in view of developing the acquired main road location site. Decision made to demolish chapel and purpose build distinctive new Regency style piano showrooms and gallery.


timeline-7Planning permission granted and Coach House new project build begins!

timeline-8 Geoff-Oakleigh-&-Bob-Dove

Grand opening of the new showroom and gallery. Steinway & Sons choose Coach House as their appointed dealership and received visit from Steinway director Mr Bob Dove and UK manager Mr Geoff Oakley!


logo-4 Coach House introduce gold and green to their iconic branding.

timeline-9Steingraeber exclusive piano dealership established at Coach House. Pictured: Managing Director and family member Udo Steingraeber visits Coach House for the opening launch.


timeline-11Jerry Rusling (middle brother between Nick and Simon!) joins Coach House as sales executive.

timeline-12Detached premises adjacent to Coach House purchased for extra storage and workshop space.


timeline-13Caribbean affiliation partnership established with Pianoman Music Centre in Barbados.

logo-5A new 3D verison of the famous logo is developed!


timeline-14New Europa House multi-offices and warehousing opened near main showrooms to provide for further business growth.

logo-6 Coach House adopts an innovative new CH icon that also forms the grand piano outline as part of an iconic re-brand.  A testimony to the synergy of its traditional values and dynamic approach to the music industry.


timeline-15New Spectrum House premises opened adjacent to Europa House for expansion programme supplying all musical instruments to schools and music institutions. Newly fitted out to accommodate our Premium Yamaha instrument demonstration centre, luxury Bosendorfer piano showroom and also newly constructed larger piano restoration workshops to further increase output.